THE INFLUENCE OF CULTURAL DIFFERENCES IN MOTION FOR ENHANCING NONVERBAL COMMUNICATION
Year: 2024
Editor: Grierson, Hilary; Bohemia, Erik; Buck, Lyndon
Author: WITTHAYATHADA, Ongon; CHO, Youngil
Series: E&PDE
Institution: Prince of Songkla University, Thailand; Hokkaido University of Science, Japan
Page(s): 467 - 472
DOI number: 10.35199/EPDE.2024.79
ISBN: 978-1-912254-200
ISSN: 3005-4753
Abstract
Nonverbal communication is an important and helpful way to deliver messages. Motion is one element of nonverbal communication that can enhance the clarity of messages between the sender and receiver. However, the perception of motion varies based on the diverse backgrounds of participants, with the difference in cultural background being one thing that affects interpretation. Nevertheless, there is a lack of research on how people from different backgrounds perceive motion. This study aims to verify the factors influencing the perception of vitality and understand how individuals in various locations perceive motion. The experiment employed motion graphics, utilizing angle, acceleration, and fluctuation as tools to investigate their influence on the evaluation. This research implements an experiment with participants from Japan and Thailand, utilizing Head-Mounted Displays (HMDs). The study utilizes a 20-question subset from the Profile of Mood States 2nd Edition (POMS 2). Within this subset, 10 questions are categorized as positive, and 10 as negative sub-scales that correlate with the feeling of vitality. The results reveal differences in the evaluation of motion perception between Thai and Japanese participants. Specifically, Thai participants significantly rated attributes such as lively, vigorous, cheerful, active, alert, energetic, helpful, and efficient higher compared to Japanese participants (p < .01). Understanding cultural influences on perception leads to enhancing nonverbal communication and guiding diverse product development for varied target audiences. In terms of education, the use of learning materials designed to evoke positive emotions enhances comprehension. Researching methods to elicit positive emotions is essential for the future.
Keywords: cultural differences, motion, nonverbal communication, emotional evaluation