Development of Business Model Families for Product-Service Systems
Editor: Dieter Krause, Kristin Paetzold, Sandro Wartzack
Author: Christoph Rennpferdt (1), Marco Bagusat (2), Dennis Bender (2), Dieter Krause (1)
Institution: (1) Hamburg University of Technology, Institute of Product Development and Mechanical Engineering Design; (2) Berluto Armaturen-Gesellschaft mbH
DOI number: 10.35199/dfx2022.23
To access new market segments, a growing number of manufacturing companies are changing their business models and are transforming themselves into providers of so-called Product-Service Systems (PSS). These are a combination of product and service components. Since a complete transformation of the business model often involves uncertainties and risks, companies often offer different types of PSS simultaneously. However, this increases the variety and thus the variety-induced complexity for the companies. Therefore, this paper introduces an approach that allows the development of suitable PSS-based business models that can be offered simultaneously as a business model family and are based on existing products. The approach is applied to the example of a manufacturer of industrial valves.