Tailor Made Strategy

A-DEWS 2015: Design Engineering in the Context of Asia, Asian Design Engineering workshop, 29th - 30th October 2015, The Hong Kong Polytechnic University

Year: 2015
Author: Cipher, Mak
Institution: Whatever Mak Studio LimitedHong Kong
Section: Asian Society
Page(s): 01-06

Abstract

This report is about how tailor-made strategy can transform a better hotel stay experience in Asia under this ever changing world from culture, business and technology aspects to find out the trend and what hospitality industry is happening in Asia, what are the elements are needed to form the tailor-made strategy.

Keywords: tailor made, personalization, customer experience, hotel stay