Industrial Design, Creativity and Ideation. A Preliminary Study of Product Development Within the Manufacturing Sector of Biobio, Chile
Year: 2015
Editor: Amaresh Chakrabarti, Toshiharu Taura and Yukari Nagai
Author: Briede, J.C.; Cabello, M. B.; Perez, C.E.
Institution: 1Department of Art and Design Technologies, Universidad del B
Section: Brief Podium Papers
Page(s): 311-318
ISBN: 978-1-904670-60-5
Abstract
Creativity and ideation within industrial design, when applied to productive contexts, can be key for regional businesses looking to achieve product differentiation and competition in the
globalized marketplace. The B
Keywords: Applied creativity, Ideation, Industrial Design, Regional Manufacturing Industry, Chile