PROTOTYPYING IN ORGANIZATIONAL PROCESS ENGINEERING
Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author: Macrì, Diego Maria; Vignoli, Matteo; Bertolotti, Fabiola
Section: Design Organisation and Management
Page(s): 233-244
Abstract
Organizations are increasingly developing new forms of integration. With the support of Design, it is now possible to attain new forms of competitive advantage through organizational changes not feasible in the past. To enable these changes we design organizational processes, since they are considered a convenient level of analysis. This paper aims to suggest which are the appropriate techniques to prototype the different components of a process. We propose the use of Discrete Event Simulation for operational processes, of System Dynamics for behavioral processes and of Agent Based Modeling for change processes. We also aim to compare advantages and disadvantages of the different techniques. We argue that, in complex situations, several techniques should be simultaneously employed.
Keywords: SIMULATION; PROTOTYPING; ORGANISATIONAL PROCESS DESIGN; MODELLING; INTEGRATION