Evaluation of the New Product Development and R&D Projects
DS 44: Proceedings of AEDS 2007 Workshop, Pilsen, Czech Republic
Year: 2007
Editor: V. Vanek, S. Hosnedl
Author: Vacek, J.
Page(s): 83-87
Keywords: New product development, R&D, stage-gate, probability tree, expected commercial value, real options