SEVEN STEPS TO THE VOICE OF THE CUSTOMER
DS 31: Proceedings of ICED 03, the 14th International Conference on Engineering Design, Stockholm
Editor: Folkeson, A; Gralen, K; Norell, M; Sellgren, U
Author: Vanalli, S.; Cziulik, C.
Section: INNOVATION AND CUSTOMER DEMANDS
Page(s): 41-42 (exec.summ.), full paper no. DS31_1623FPB
Keywords: Voice of the customer, customer demands, early phases of development, fuzzy front end, customer satisfaction