ON THE CONTENT OF A PRODUCT IDEA

DS 35: Proceedings ICED 05, the 15th International Conference on Engineering Design, Melbourne, Australia, 15.-18.08.2005

Year: 2005
Editor: A. Samuel, W. Lewis
Author: Hansen, C. T.; Andreasen, M. M.
Series: ICED
Section: New Product Development
Page(s): 182-183 (exec. Summ.), full paper no. DS35_119.45

Keywords: Product idea, business opportunity, conceptualisation, literature study

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