RECOGNIZING THE NEEDS FOR IMPROVING THE PORTFOLIO MANAGEMENT FOR NEW PRODUCTS IN THE INDUSTRY
The lack of sound portfolio management for new products increases the probability that the company’s product portfolio will have a potential low business value. This research reveals that portfolio management for new products seems to be a problem in the Danish industry. Existing methods described in the literature do support many important dimensions. However, the linkages between the dimensions are frugal which makes it difficult to explicate and understand the linkage from technology to a business system. The authors assume that the existing approaches to portfolio management can be enriched by adding models that explicitly show leitmotif from technology to a business system. Aspects to further clarify are identified.